Clean eating and clean beauty are finally becoming mainstream, which thrills me to no end! You can eat all the kale that you want, but if you’re still slathering yourself in toxic products every day you will not achieve your optimal health! I’ve been “preaching” clean living for years, and in the last couple of those, people have started to question the status quo. In fact, clean beauty brand sales have improved while conventional beauty companies have seen a decrease in market sales. First time ever, people!
Why does my heart go pitter-pat when I type the above? Why is it SO important for us to disrupt the beauty industry and demand wholesome, health-producing ingredients?
Oh, you know, little things like:
- The US only bans 30 toxic substances in our personal care products. In comparison, the EU bans 1,400.
- Commonly used words used to market personal care products (e.g., “natural,” “organic,” “clean,” etc.) are NOT regulated in the US. That means companies can use these words willy-nilly to trick consumers into believing their products are safe to use.
- It’s an $80 billion a year industry. Companies aren’t going to give up a piece of that action unless they are forced to…by us, the consumers. Let’s face it, upgrading ingredients will impact their profit margin. They’ll do anything to keep those margins as high as possible.
- 1938 was the last time a major cosmetic product safety law was passed in the US.
- Our skin is our largest organ (yes, you read that correctly) and absorbs 60% of what we slather on it. There are over 80,000 ingredients found in personal care products, including pesticides, hormone disruptors, carcinogens, and reproductive toxins. If that isn’t enough, in 2014, a review panel determined that 89% of the ingredients found in skincare products have not been evaluated for safety.
Why My Clean Beauty Brand is ALWAYS Beautycounter
Years ago, when I discovered all the scary ingredients in beauty and personal care products, I tried lots of different “clean” beauty brands. Some were downright lying when they marketed their products—they were no cleaner than the ones you can find on your drugstore shelves. Others sucked. They were cakey, messy, and inconsistently colored. I was this close 🤏to resigning myself to either making my own or going without. Eek! I actually did make a few of my own and they were pretty awful: beetroot powder blush, really goopy homemade mascara. Too much work, and they didn’t actually work!
Then, I discovered Beautycounter thanks to another blogger friend of mine (thank you Arsy)! I was skeptical after my other experiences, but after I used their products (especially their skincare!!), I was SOLD.
Here’s why I ONLY use Beautycounter clean beauty products in our home.
- Is the only beauty company to third-party test for safety. They ensure toxic chemicals used in other cosmetics and body products are NEVER in any Beautycounter products. Their “Never List™” comprises of more than 1,800 questionable or harmful chemicals that they never use as ingredients in their products. This includes the over 1,400 chemicals banned or restricted in personal care products by the EU, plus additional chemicals screened by Beautycounter and found to be of concern.You can download their Never List™ HERE.
- Their mission goes way beyond cleaning up THEIR products. Beautycounter is deeply involved in disrupting the entire personal care products to get safer products in the hands of everyone. Not just Beautycounter products, but safer products in general!
- Advocacy team has helped pass nine safer beauty and cosmetic laws at both a state and federal level, with plans for even more significant change in the next few years.
- Started a movement for a future where all beauty is clean beauty. Their motto is, “Formulate, advocate, and educate to create safe, clean beauty products that truly perform.” They stand behind their belief that beauty should be good for you.
- Triple tests for heavy metals– at sourcing, production, and post-production. No other clean beauty brand takes the consumer’s safety as seriously.
- Never test their products on animals.
- Products rock! My skin has never looked better! But you don’t have to just take my word for it. Top celebrities like Connie Britton, Jennifer Garner, Tina Fey, Mandy Moore, and Reese Witherspoon swear by Beautycounter products. Let’s face it, if a product doesn’t work, no matter how clean it is, you’re not going to keep using it. Am I right?
- Dedicated to sustainable packing—with a goal of 100% recycled, recyclable, compostable, or refillable packing by 2025. In 2019, they eliminated 800,000 plastic parts. (Their new Cheeky Clean Cream Blush refills are nothing less than spectacular!)
- Source key ingredients responsibly and have implemented an industry-leading responsible sourcing program, which includes being the first beauty brand to have conducted in-person audits of all mica suppliers to require legal mining, meaning no child labor.
- Go above and beyond the most health-protective regulatory standards and enforce their Blueprint for Clean™– safety standards that their formula and manufacturing partners must adhere to. If they won’t, Beautycounter won’t work with them. You can check out the details regarding the Beautycounter’s Blueprint for Clean™ HERE.
To boil it all down, I ONLY use Beautycounter products because their values on transparency, education, and advocacy align with mine. I know I can use any of their products—and use them on my kids—without worrying about what I might be exposed to.
How Do Your Clean Beauty Products Stack Up?
After reading this far, you know that not all clean beauty products are the same. By now, you may be feeling a little nervous about what you don’t know about your favorite skincare items.
I recommend using the Never List™ to evaluate your current products. Want to dig even deeper? Check out the EWG Skin Deep App to discover what clean beauty companies aren’t telling you.
When comparing your favorite beauty or personal care products against the Never List and the EWG app, you don’t need to feel overwhelmed. The important thing is that you get started making the switch to clean beauty products. I recommend prioritizing two or three clean body products you use all over your body every day…things like body wash and hydrating body lotion.
If you want to learn more, I have a dedicated Safe Skincare Facebook Group that you are welcome to join. I also have a bunch of before and after photos (from how I fixed my melasma) in my “Skin Health” Instagram highlight.
Please shoot me an email if you have questions or need recommendations on how to get started with healthy skincare and makeup. I LOVE helping people get started with Beautycounter. It truly has been life-changing for me!
Check out this before and after. My melasma after the birth of my third child 7 years ago. The before pic was taken when pregnant with my fifth (when my melasma would usually flare up bigtime!). Beautycounter skincare erased it forever! I am so beyond grateful!