Pour crushed tomatoes into the slow cooker. Swirl 1/4 cup of water in each emptied can and pour into the slow cooker.
Add sugar, vinegar, onion powder, garlic powder, salt, celery salt, mustard powder, black pepper, cayenne pepper, and clove; whisk to combine.
Cook on High, uncovered, until mixture is reduced by half and very thick, 10 to 12 hours. Stir every hour or so. It truly is important to cook it this long to get a nice, thick ketchup.
Use an immersion blender for about 20 seconds to smooth the texture of the ketchup.
If you want to de-seed, you can ladle ketchup into a fine strainer and press the mixture with the back of a ladle to strain out any skins and seeds. Or you can use a food mill. I don’t always do this step.
Transfer strained ketchup to a bowl. Cool completely.
Taste and adjust salt, black pepper, and cayenne pepper as desired.
Notes
Chef Tips:
Blend for smoothness - If you prefer that classic silky texture, use a blender or immersion blender after cooking to smooth everything out.
Adjust to your taste - Like it sweeter or tangier? Easily tweak the balance by adding a little more sweetener or vinegar at the end.
Let it chill before serving - Ketchup tastes even better after it’s had time to cool and rest in the fridge. The flavors continue to develop as it sits.